Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe--and

by : Andrew Pettegree |

A revolutionary look at Martin Luther, the Reformation, and the birth of publishing, on the eve of the Reformation's 500th anniversary When an obscure monk named Martin Luther tacked his theses on the door of the Wittenberg church in 1517, protesting corrupt practices, he was virtually unknown. Within months, his ideas spread across Germany, then all of Europe; within years, their author was not just famous, but infamous, responsible for catalyzing the violent wave of religious reform that would come to be known as the Protestant Reformation and engulfing Europe in decades of bloody war. Luther came of age with the printing press, and the path to glory of neither one was obvious to the casual observer of the time. Andrew Pettegree is perhaps our most distinguished living historian of the print revolution, but he launched his career as a historian of the Reformation. That double vision positions him to comprehend this epic event, not simply as a religious story but also as a story about how ideas were carried and spread in new ways, by new things--things called mass-produced books. Printing was, and is, a risky business--the questions were how to know how much to print and how to get there before the competition. Pettegree illustrates Luther's great gift not simply as a theologian