The original books@cafe in Jabal Amman is one of Jordan’s most iconic and
revolutionary establishments. Opening its doors in May 1997, books@cafe was the
first internet café in the Middle East cultivating a reputation for liberating the local
cultures and intellect while promoting peace, equality and tolerance.
The evolution over the course of two decades is a result of the urban growth within
its natural and social surroundings, bringing together people from all walks of life and
offering a haven of bilingual texts, home roasted gourmet coffee, and international
cuisine that can be found at affordable prices.
books@cafe is designed to be an oasis of freshness that brings people together in an
atmosphere of peace, love, and diversity. The continuing concept is to create a simple
open plan that combines a café and bookshop in order to integrate reading and to enrich
knowledge in a social and colorful space over a cup of coffee, a tasty meal, or both.
• A local business with an international mindset
• A business as a home that supports and respects its surroundings by
• Being adaptable to the values of its local culture
• A business model that sells multiple products